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R. MICHAEL JOHNSON
114 West Bennett Street
Sidney, Ohio 45365
937.658.1070 / 937.492.1154
E-mail: rmj@rmjohnsonnet.com
QUALIFICATIONS
A multi-faceted executive manager and professional communicator with expertise encompassing: profit and loss accountability, staff management and mentoring, R. Michael Johnson is a seasoned, bottom-line driven, successful business manager, owner and consultant. He is also a certified professional facilitator and a master communicator.
PROFESSIONAL SUCCESS
Action: Assumed sales, marketing and executive control of a six-month growth-stagnant 64-unit Assisted Living and Memory Care community in west-central Ohio.
Result: In less than 120 days, increased resident census by 111.2 percent, while maintaining an expense budget under forecast. Result was an extrapolated growth in annual gross revenue of nearly $1.1 million - an annualized increase of 118.7 percent.
Action: Founded a weekly newspaper and companion website in a small, south-central Indiana town in which the area’s daily newspaper had been purchased and closed by a competing newspaper conglomerate.
Result: Within 18 months, paid circulation was at nearly 2,500 for the print edition. The website averaged more than 50,000 unique visits per week.
Action: Researched, developed and implemented several new products to enhance revenue at the book industry’s largest provider of self-publishing services.
Result: Launched cooperative advertising campaigns with USAToday which culminated in more than $250,000 in gross revenue with a 40 percent net profit margin (including discounts and commissions).
Action: Brought management of Marketing, Advertising and Media Relations programs at the world’s largest custom luxury houseboat manufacturer in house, alleviating the need for an outside agency.
Result: Annualized savings of more than $275,000 in fees and production costs, while advancing marketing audience four-fold. Authored several illustrated technical publications for use by new houseboat owners.
Action: Oversaw the pilot program of electronic page transmission from a seven-day Ohio newspaper to a remote print site 42 miles away.
Result: Seven central Ohio daily newspapers were able to streamline their labor pools, while producing a far superior publication. This program led to the implementation of computer-to-plate technology at all seven newspapers.
Action: Managed, mentored and motivated a staff of 34 at a failing central Ohio daily newspaper.
Result: Grew operating profits by 141.6 percent year-over-year, and grew the operating profit margin from 7.4 percent to 16.7 percent during the same period. Gross revenues for the period were $2.6 million.
EDUCATION
• University of Findlay, Ohio – Communications and Economics Majors, Military History Minor
• Pelham Training, Bloomington, Ind. – Emergency Medical Technician – Basic
PROFESSIONAL CERTIFICATIONS
• Notary Public, State of Ohio – Commission Expires Nov. 12, 2020
• BLS/Healthcare Provider, Instructor - American Heart Association - 2018
• Emergency Medical Technician – Basic, State of Ohio – Certification Expires Nov. 23, 2018
• Emergency Medical Technician – Basic, State of Indiana – Certification Expires March 31, 2019
COMMUNITY INVOLVEMENT
• Member – Sidney-Shelby County (Ohio) Chamber of Commerce
• Volunteer/Paid Member – Houston (Ohio) EMS; Emergency Medical Technician-Basic
• Appointed Member – City of Sidney (Ohio) Storm Water Board of Appeals (term expires 2019)
• Grand Knight – Sidney (Ohio) Council 659 Knights of Columbus
• Former Vice Chairman - Greene County (Indiana) Board of Elections – 2013-2014
• Former President – Bloomfield (Indiana) Chamber of Commerce
• Founding Board Member – Eastern Greene County (Indiana) Chamber of Commerce
• Former Board Member – Lake Cumberland (Kentucky) Performing Arts
• Former Member – National 4-H Advisory Council, representing Ohio
• Two-term President and CEO – Bloomfield (Indiana) Apple Festival – 2005-2013
EMPLOYMENT EXPERIENCE
Director of Admissions & Marketing LBK Healthcare, LLC.
Lima, Ohio
Liberty Retirement Community of Lima July 2017 - Present
Oversee all admission and marketing initiatives for a 95-bed skilled care and 26-unit assisted living continuing care retirement community in Lima, Ohio. Also assist in all Medicaid cases and renewals, as well as transitioning short-term residents into long-term or assisted living residents, be it private-pay, Medicaid or Medicaid Waiver programs. Am also charged with post-stay follow-up, current service initiatives and assisting in care staff training.
Director of Admissions, Marketing and Social Services Beacon Health Management
Sidney, Ohio
The Pavilion Rehab and Skilled Care Center July 2016 - July 2017
Championed and oversaw all marketing and admissions activity for a 50-bed skilled nursing facility in Sidney, Ohio. This included securing professional referral relationships with discharge planners and social workers at hospitals, doctors’ offices and other facilities, as well as governmental agencies, such as the Area Agency on Aging. Also acted as the resident expert on navigating the Medicare and Medicaid systems, as well as negotiating terms of stay for residents with managed care insurance policies. Further, served as grievance officer and designed a resident satisfaction program titled ‘Guardian Angels.’ Acted as first contact for any and all resident, family, physician and facility concerns.
Executive Director AlcoreSenior, LLC.
Director of Sales & Marketing Sidney, Ohio
LanePark of Sidney February 2015 – August 31, 2015
Oversaw all daily operations of a 64-unit Assisted Living and Memory Care senior living community, including counseling families in need, assessing needs of residents and managing a multi-disciplinary staff of more than two dozen. Other responsibilities included coordinating marketing, special events and all community relations efforts, as well as professional referral marketing and all sales efforts.
Owner/Publisher and Editor Bloomfield Publishing Inc.
Bloomfield Free Press Bloomfield, Indiana
boxfire marketing January 2006 – December 2015
Founded and produced a weekly newspaper in Bloomfield, Indiana (pop. 2,500). Also launched a companion website which eventually saw more than 50,000 unique visits per week. The newspaper ceased print publication in April 2009, with the sale of the website occurring in 2010. The commercial printing, specialty marketing and business consulting operations still exist on a smaller scale.
Communications Manager
Promotional/Pre-Publication Services Manager Author Solutions, Inc.
1stBooks Bloomington, Indiana
AuthorHouse February 2003 – May 2005
Championed all author marketing initiatives, new product development and co-operative advertising for the world’s largest provider of self-publishing services. Also acted as official spokesman for the company and traveled as the company’s representative at seminars and other engagements throughout the United States and Canada. Successfully commanded a staff of professional manuscript editors, copywriters, artists and support personnel.
Editor/General Manager Miles Publishing Co. Inc.
The Evening World Bloomfield, Indiana
The Bloomfield News March 2001 — September 2002
Guided all operations for a family-owned daily and weekly newspaper and commercial printing company. Ownership of the newspapers was absentee, with the stockholders residing in North and South Carolina.
Marketing/Media Relations Manager World Leader Marine Enterprises, LLP
Sumerset Custom Houseboats Somerset, Kentucky July 2000 — February 2001
Conceived, designed and produced all advertising and promotional pieces for the world’s largest custom luxury houseboat manufacturer with annual revenues of nearly $50 million. Authored several customer-friendly owner’s manuals for all houseboats sold.
Editor/Group Editor Community Newspaper Holdings, Inc.
Commonwealth Journal Somerset, Kentucky
1999 — July 2000
Oversaw the production of a daily newspaper, including news gathering operations, layout, and design and community relations. Acted as consulting editor for six daily and multi-weekly publications.
Executive Editor/Co-Publisher Thomson Newspapers of Central Ohio
Coshocton Tribune Coshocton, Ohio
1996 — 1998
Managed a staff of 34 employees at a seven-day daily newspaper with annual revenues in excess of $2.6 million. Oversaw the technology transition from in-house printing to a remote publishing site more than 40 miles away.
Editor News-Tribune Publishing Co.
Mineral Daily News-Tribune Keyser, West Virginia
1994 - 1996
Editor/Senior Editor News Media Corp.
Clinton Daily Journal Clinton, Illinois/Alamosa, Colorado
Alamosa Valley Courier 1991 - 1994
• Professional Writing, Executive Management, Marketing and Bottom-Line experience dating back to 1982 |
Triumphs!
(and failures)
No awards
listed on
resume?
In memory of
Richard C.
Johnson
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